Search engine optimization or SEO is an essential tool for effective internet marketing. It’s one of the best ways to generate traffic on the internet and is very effective. SEO is basically the art of increasing the amount and quality of site traffic to your site or a particular web page by search engines like Google. SEO targets mostly unpaid traffic rather than paid traffic or direct traffic. You can use SEO to promote your site or page in two primary ways: either by building links pointing back to your site or by optimizing your site to get higher rankings in major search engines like Google.
Building links pointing towards your website is relatively easy to do. There are many free ways of building links, including blog commenting and forums. Blog commenting and forum posting requires some time and work, but these give good results when used correctly. Also it’s important to build relationships with people in the online world so that they will keep on giving you links.
Optimizing your site to get higher search ranking is more difficult and time consuming. This process involves using proper SEO techniques, and is not as easy as said above. SEO can also be used for increasing the number of visitors to a particular website. SEO is not just for increasing the number of people who visit a particular site or a page, it’s also important to increase the number of people who click on the links on that site or page.