SEO – An Overview

SEO is an internet marketing term which is used by most websites on the Internet. Search Engine Optimization is the procedure of enhancing the quantity and quality of site visitors to a particular web page or a site from various search engines using search engine techniques. SEO targets free and paid traffic instead of direct or indirect traffic. One of the common misconceptions about SEO is that it is something impossible to achieve without a large investment. On the contrary, one can attain decent results through proper SEO planning and execution.

There are various techniques used for SEO. The most popular methods are using Meta tags, keywords, keyword phrases, directory submissions, search engine optimization for images or web pages, link building, social media and viral marketing, etc. SEO requires thorough planning to decide on the right combination of strategies to be adopted for the right purpose. An experienced SEO consultant can help you choose the most appropriate strategy to enhance your presence in the market.

One of the best ways to understand the requirements of your business is to carry out research using various search engines to check for competitive keywords. You should make sure that your chosen keywords are highly searched for, and they are relevant to the subject matter and audience of your site. Using the right keywords will help you to get a high ranking in search engines such as Google, Yahoo, MSN and others. In order to achieve top ranking, a site needs to be extensively researched and tested. A good SEO consultant can guide you in all these tasks.